President Biden’s Re-Election Campaign Unveils New Ad Targeting Men in Fight for Women’s Rights

The Biden re-election campaign has unveiled a new ad aimed at mobilizing Latino men voters and pushing back against false narratives spread by Republicans. The ad, titled “Tough,” features Latino veteran and carpenter Cesar Carreon, who boldly states, “I’m with Joe Biden because he’ll give my daughters their freedom back.”

In the ad, Carreon, a former Marine, criticizes President Trump for his treatment of women, calling out his attacks and braggadocio. The ad is a direct appeal to authority, contrasting Carreon’s toughness as a Marine with Trump’s perceived lack of toughness as a draft-dodger.

This ad is part of the campaign’s strategy to incorporate men in the fight against restrictive anti-abortion laws and other policies that undermine women’s rights. By targeting Latino men specifically, the campaign is aiming to counter the false narrative pushed by Republicans that liberals want government crackdowns on civil rights reminiscent of oppressive regimes in South America.

The ad is running in English and Spanish in battleground states and is a prime example of the campaign’s efforts to craft culturally specific messaging to target men, particularly those driven by hypermasculine ideals into conservative politics. This strategic move could prove to be smart politics for Team Biden as they work to secure support from a diverse range of voters.